Skip to main content

Why is Social Media so Addictive ?

 



“It is hard to be ‘present’ with the omnipresent imposition of technology. When I am with family, technology reminds me of work. When I am alone, technology reminds me of friends I am missing. When I am at work, I cannot be present when technology reminds me of friends and family.”
“My attention span has been condensed. It’s more difficult to concentrate for long stretches. There is less face-to-face interaction in the home. It’s not good.”
 “I have a much harder time sitting still and doing nothing than I used to, and I also have a much harder time sitting still and doing ONE thing than I used to”.....These are some of the difficulties which each person in this so called "Modern Digital World" faces.

        😂  Which Social Media platform Vegans hate the most ? Google Meat...
        😅  Why would doors do well in social media ? Everyone is looking for their handles.

Come lets decode how these dynamic , magnetic 🧲 and versatile digital entities are designed to distract 🤳 !!

   Large Tech Giants 📱 use "Dopamine" to control your behaviour exploiting the neuroscience 🧠'of our body. Dopamine is a hormone released during the pursuit of happiness 😊 and anticipation.

  Dopamine plays a existential role in 'Brain Reward🏆System' where these social media apps try to bring hikes📈 in hormone levels to keep you excited like a Gambling Slot Machine 🎰. PULL TO REFRESH 🔄 = PULL THE LEVER of casino...

1) Echo Chambers 📢
             Algorithms are developed in such way that based on your Likes👍 , Subscriptions , Interests and Data it filters you into a digitally created invisible community 👥 which caters your opinions and views.

2) Infinite Scrolling ♾️
       Fast 🏎 Paced - Short Form Content is looped 🔁 and tailored in such a way that it is endless and bottomless. If a person downloaded TikTok for the first time and watch 5 videos 🎥, the next day it would take 10 videos for the same dopamine 🧪 hit......The baseline of Dopamine rises increasing Dependency.

3) AuToplay 
        Autoplay of Videos and Recommendations are ployed by the companies to hook you into the rabbit hole🕳.
Huge Traffic 🚦 Refilling of Ideas is better than a conscious choice by the user.

4) Like Share Subscribe !
             We enter the social media with a vague hope ✌️ of social validation and appreciation "...…May Be Someone liked my vacation 🏖️ post". Reassurance of one's worth has a person's  Self esteem in stake.

5) Intermittent Reward System
             Social Media is unpredictable and filled with anticipation of a future prospect of Jackpot 💎 of Instant Information enabled by trigger , action , reward and investment loop.

# 😱  Average user spends 151 mins in Social media apps
# 🤯  There are over 5 BILLION Internet users in the world 

So whether its WhatsApp or Instagram - different names owned by the same company and same motives to monetize the "ATTENTION ECONOMY"...........😲


Comments

Post a Comment

Popular posts from this blog

Bussiness Behind IPL

The IPL business model is exclusive fusion of cricket, entertainment, and marketing strategies. The league employs a franchise model with ten teams, each representing a distinct Indian city, engaging in competition. Privately owned franchises operate under a revenue-sharing structure. The league garners income from diverse channels, including broadcasting rights, sponsorships, merchandise sales, player auctions, and endorsements.                 The Indian Premier League stands as an unyielding fortress amid the tempests of soaring inflation, the global pandemic's relentless grip, and the surge of interest rates. Following the crescendo of the recently-concluded media rights auction, prepare for a veritable downpour of wealth cascading upon its franchises. Come Lets discuss how IPL capitalizes on the Magic formula of Entertainment and Cricket to allure attention of millions and pulse out money from them.  Media Rights  The Board of Contr...
Post a Comment
Read more

Adithya L1 - A Leap Towards the Sun

                     An Indian by heart with a metallic exoskeleton took a ambitious leap on September 2 at 11:50 from Sriharikota in Andhra Pradesh with a vision of exploring the Sun and its flaky skin.             Aditya L1 , India's first space - based solar observatory housed with seven payloads ( instruments ) successfully embarked on its journey towards the void from second launch pad of Satish Dhawan Space Centre in AP.              Aditya L1 is aiming to reach at the L1 ( Langrage 1 ) , where it is going to observe the dynamics of Sun's Chromosphere and Corona , study the physics behind partially ionized plasma and Coronal Mass Ejections    ( CMEs ) and comprehend on space weather and origin , composition and dynamics of solar wind. $ Langrage.....These are positions in space where gravitational forces of a two body systems like th...
Post a Comment
Read more

Psychology of Names

The most important anchorage to our self-identity throughout life remains our own name Research indicates that within 1/10th of a second, individuals form initial impressions based on facial and physical attributes. This blog explores the profound influence of names on various aspects of life, including career, relationships, and personal development. Come lets figure out the entire stuff in front , behind and between the lines. The Cultural Significance of Names Names, deeply rooted in cultural contexts, hold immense importance. The aftermath of the 9/11 terror attack in America revealed biases against individuals with Arabic-sounding names, showcasing how cultural perceptions affect opportunities. Star - Name Relationship     In ancient times, names were given based on the baby’s birth star, which was believed to have a significant impact on their life. Aarav means “peaceful,” while the name Aadhya means “first power.” The Religion Nomenclature Indian names are also influenc...
1 comment
Read more