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Why is Social Media so Addictive ?

 



“It is hard to be ‘present’ with the omnipresent imposition of technology. When I am with family, technology reminds me of work. When I am alone, technology reminds me of friends I am missing. When I am at work, I cannot be present when technology reminds me of friends and family.”
“My attention span has been condensed. It’s more difficult to concentrate for long stretches. There is less face-to-face interaction in the home. It’s not good.”
 “I have a much harder time sitting still and doing nothing than I used to, and I also have a much harder time sitting still and doing ONE thing than I used to”.....These are some of the difficulties which each person in this so called "Modern Digital World" faces.

        😂  Which Social Media platform Vegans hate the most ? Google Meat...
        😅  Why would doors do well in social media ? Everyone is looking for their handles.

Come lets decode how these dynamic , magnetic 🧲 and versatile digital entities are designed to distract 🤳 !!

   Large Tech Giants 📱 use "Dopamine" to control your behaviour exploiting the neuroscience 🧠'of our body. Dopamine is a hormone released during the pursuit of happiness 😊 and anticipation.

  Dopamine plays a existential role in 'Brain Reward🏆System' where these social media apps try to bring hikes📈 in hormone levels to keep you excited like a Gambling Slot Machine 🎰. PULL TO REFRESH 🔄 = PULL THE LEVER of casino...

1) Echo Chambers 📢
             Algorithms are developed in such way that based on your Likes👍 , Subscriptions , Interests and Data it filters you into a digitally created invisible community 👥 which caters your opinions and views.

2) Infinite Scrolling ♾️
       Fast 🏎 Paced - Short Form Content is looped 🔁 and tailored in such a way that it is endless and bottomless. If a person downloaded TikTok for the first time and watch 5 videos 🎥, the next day it would take 10 videos for the same dopamine 🧪 hit......The baseline of Dopamine rises increasing Dependency.

3) AuToplay 
        Autoplay of Videos and Recommendations are ployed by the companies to hook you into the rabbit hole🕳.
Huge Traffic 🚦 Refilling of Ideas is better than a conscious choice by the user.

4) Like Share Subscribe !
             We enter the social media with a vague hope ✌️ of social validation and appreciation "...…May Be Someone liked my vacation 🏖️ post". Reassurance of one's worth has a person's  Self esteem in stake.

5) Intermittent Reward System
             Social Media is unpredictable and filled with anticipation of a future prospect of Jackpot 💎 of Instant Information enabled by trigger , action , reward and investment loop.

# 😱  Average user spends 151 mins in Social media apps
# 🤯  There are over 5 BILLION Internet users in the world 

So whether its WhatsApp or Instagram - different names owned by the same company and same motives to monetize the "ATTENTION ECONOMY"...........😲


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