I just saw a customer rob an Apple store.Strange. It’s usually the other way around.Hope we have i-Witness for the rescue.π
Come Lets discover the strategies Apple π uses to sell a iPhone for double the price...
@1 Apple has nearly 45% profit margin on iPhones
1) Endowment Effect
Macbooks and iPads are tilted precisely at 76° far from viewing angle which calls for an adjustment in angle.This touch of us on a product makes it more probable for us to buy it.
2) Apple's store is designed in a well thought layout in a seducing way to allure you into their ecosystem. You don't need to wait on a queue!
3) They reworded Technical desk to " Genius Bar ".Genius conveying expertise and bar instead of desk signalling a sense of ease.
4) There are literally no price labels !! You and your experience is more important than the price....
5) Bro ! They have a Employee (" Specialist") handbook which has a list of banned π« words..... They are not allowed to use " error " or " issue ".
So whether it is a 42000 iPad or 15 lakh Mac pro ,Apple is π good at convincing you.
π
ReplyDelete