The IPL business model is exclusive fusion of cricket, entertainment, and marketing strategies. The league employs a franchise model with ten teams, each representing a distinct Indian city, engaging in competition. Privately owned franchises operate under a revenue-sharing structure. The league garners income from diverse channels, including broadcasting rights, sponsorships, merchandise sales, player auctions, and endorsements. The Indian Premier League stands as an unyielding fortress amid the tempests of soaring inflation, the global pandemic's relentless grip, and the surge of interest rates. Following the crescendo of the recently-concluded media rights auction, prepare for a veritable downpour of wealth cascading upon its franchises. Come Lets discuss how IPL capitalizes on the Magic formula of Entertainment and Cricket to allure attention of millions and pulse out money from them. Media Rights The Board of Control for Cricket in India (BCCI) will walk home